Street Smart NJ is a public education,
awareness and behavioral change campaign being piloted in five New Jersey communities – Hackettstown, Jersey City, Long Beach Island, Newark, and Woodbridge. The campaign uses outdoor, transit,
and online advertising, along with grassroots public awareness efforts and law enforcement to address pedestrian and bicyclist safety.
Street Smart NJ emphasizes educating
drivers, pedestrians and bicyclists through mass media. It complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better
The campaign is coordinated by the
North Jersey Transportation Planning Authority (NJTPA) and supported by federal and state funds, with funding/in-kind contributions from local partners.
The Street Smart NJ pilot campaign is
scheduled to run for approximately four weeks in the late fall of 2013 (Hackettstown, Jersey City, Newark, Woodbridge) and in early summer of 2014 (Long Beach Island).